Our Story

Our story began in 1981 when an association was searching for a Medicare supplement policy and discovered United Teacher Associates (UTA). UTA helped address the supplemental insurance needs of active and retired teachers by connecting them with benefits that were not available to them. 

In 1984, UTA acquired the American Consumers Life Insurance Company, founded in 1958, and renamed it United Teacher Associates Insurance Company (UTAIC). This acquisition enabled UTA to sell and service its policies through UTAIC. In 1999, UTA  and UTAIC were acquired by the Great American Life Insurance Company.

In 2001, the long-term care division of UTA that was not part of the acquisition became 
Association Member Benefits Advisors (AMBA). AMBA was founded with the mindset of making even more benefits available for more association clients across the United States to help fill the gaps in their insurance while also providing valuable member benefits. Since 2001, AMBA has continued to work with associations to create unique solutions for their members' needs while assisting them with member retention and acquisition.

In 2017, Genstar Capital invested in AMBA so that we, and our clients, could rise to a new level of success. With a comprehensive product offering and a vast array of member benefits, we are proud to serve over 70 client associations nationwide, representing more than 10 million members and potential members.